You searched for: "*"

The results has been filter on Authors containing Chantal Mayrand.
ANA has found 1 results for you, in 153 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Diaries VS people meters

The paper is divided in two parts. The first part compares the data generated by diaries and people meters in Canada. The comparison shows that both ratings systems generate data that is very similar in terms of general viewing behaviour. For...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Stan Staple, Chantal Mayrand
June 15, 1992
×

Citation

Staple and Mayrand (1992a, June 15). Diaries VS people meters. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diaries-vs-people-meters